Fear is free. Avoidance is costly.
YOUC2 trains valuable action under fear — before avoidance quietly compounds into missed outcomes.
In high-accountability roles - including running a company - avoidance often appears as delayed decisions, reduced presence under pressure, and slower professional progression, even when capability is high.
Read more about the work or apply for waitlist.
Modern life rarely threatens survival, but it consistently triggers fear — fear of failure, judgement, uncertainty, and exposure. For most people, the cost of fear isn’t panic. It’s avoidance: small, repeated decisions to delay, soften, or step back. Over time, those decisions compound and you end up being miles from where you intended.
YOUC2 trains how people respond when fear is present.
We use structured, voluntary physical fear exposure — delivered in environments that introduce real consequence and unfamiliarity — to practise approach behaviour under pressure. The aim is not fear removal. It is reduced avoidance and improved follow-through.
The work cannot be done in comfortable or generic settings. We operate in carefully chosen environments and settings.
Who YOUC2 is for? People whose capability exceeds how they act under pressure;
Physically capable adults.
People who already perform in any domain.
People who feel under-expressed under pressure.
People willing to engage seriously.
Who should consider YOUC2 for the future, but not now:
Entry-level fitness seekers.
Therapy or trauma treatment.
Motivation or mindset coaching.
Casual curiosity.